It is all happening so fast, right?
Remember a time when technology hadn’t taken over the real estate industry – at least not like today. Gone are the days of having your leads’ phone numbers in a dusty address book on your desk. The days of buying a space in the yellow pages are over. More than ever, technology is replacing all of these before our eyes – and more.
This is good news!
It has never been easier to set up systems that help you generate lead, manage inventory, draw up contracts, find directions, or do any of the other 100 processes involved in running a successful real estate business. And don’t forget sales! Technology now makes accepting payments as easy as the click of a mouse.
But there is a challenge. A good challenge.
All of these are happening all at once. Before fully adopting and adapting to one technology, there are ten more at your office door, all trying to help you make the process easier. Do you feel stuck? Don’t worry. You are not the only one. In this article, let’s quickly look at a few things you can do to be able to fully take advantage of technology for your real estate business.
Let us face the truth: No one can implement everything. There are so many technologies out there that could help grow your real estate business. Just reading about them will leave your head swamped and you experiencing information overload and analysis paralysis all at once. Okay, breathe deep and relax. You don’t need all that for now. Just start with one. You can build up on that later.
Before making any step to implement any new technology to your real estate business, your first concern is what the customer wants. There are a lot of fancy technologies out there that are nice to have. Maybe they would be added later. However, for now, focus on what works. Do your customers want a place to get more information easily? Start a website and build up your social media pages. Leave that shiny doorpost for now. Stick to what works first.
Go For The Win
There are many ways to use technology for your real estate business, right from the first contact to recurring payments. Technology can take care of them all. However, instead of wasting your time trying out strategies that won’t convert, focus on a technology that is measurable and scalable.
A good example of this is an online lead generating system. You can know immediately if this is working or not. If you have an efficient and effective lead generating system built for your business, all you have to do is keep investing and converting them.
Keep Your Eyes On The Prize
As a business, your end goal is to make profit. Start by using technologies that directly contributes to this. Generating leads is good, but you can take it further. Instead of waiting for your leads to come over and pay you, setting up a payment platform online is easier and faster for both of you. Your tenants can even opt for automatic monthly payments of their rent, for example. Just like that, you’ve cut down on your stress, and you can make more money focusing on other things to scale.
This is a short list of things to pay attention to if you want to keep up with technology in real estate. Watch the news, read the blogs, and listen to the radio. There will always be more technology than you can handle at once. However, when you do it right and get good results, you will be encouraged to do more. That is how to win with technology. To learn more about how you can grow your real estate, shoot me a message, and let’s see how we can grow your business together.
Have a wonderful day!