Real Estate Agent vs. Social Media

As a real estate agent, you have quite a lot of things to do regardless of whom you are an agent to: the buyer or seller. If you are an agent to the seller, you have to advise your clients on how to price the house and prepare it for sale, you have to provide tips on last-minute improvements that can boost the price or encourage a speedy sale.

Meanwhile, seller agents market the property through listing services, networking and advertisements. If you work for the buyer, you have to search for available properties that match the buyer’s price range and wish list. You have to often look at past sales data to help prospective buyers determine a fair offer for a particular property. So, you are a link between the seller and the buyer.

However, the tasks could be herculean, because you have no choice but to please your clients. Besides, there is a less stressful and more effective way you can go about this. The world is global now and the internet has made us neighbors. There are several and different ways of connecting and one of them is social media.

Social media helps in advertisement, communication and many other aspects important to us. Different platforms are available such as Facebook, WhatsApp, Instagram, YouTube, etc. However, for a diplomatic work, Instagram and YouTube are the platforms recommended.

Instagram is a platform where you can post pictures and videos. How will this help you as a real estate agent?

Firstly, you can always post pictures of any property you intend on marketing. Anyone who follows you on Instagram (It is advisable to have an Instagram page dedicated to the cause of real estate alone), will be able to view the property and prospective buyers will eventually troop in. The most interesting part of it is that you can also post videos of your property listings, as well as doing virtual open houses.

YouTube is more effective in this area. Let’s do some quick statistics. 1.3 billion people use YouTube. 300 hours of video are uploaded every minute. 5 billion videos are watched every day. Isn’t that interesting? Do you see how much the world is using YouTube?

This is a great opportunity to ease your work and also make you popular and known as a real estate agent. Provided you just have some keywords that can be searched on any search engine, anyone can have access to and request for your services. What you basically need to start up is a channel (somewhat a profile) then you have a YouTube presence: you’re accessible. All you need to do next is to post videos of what you do and the properties you are in charge of for sale. Pretty interesting, isn’t it?

Also, to help if you are a buyer agent, you can use these mediums to ‘haunt’ for properties. The same way people will access you as a seller agent is the same way you will access people as a buyer agent. You just have to be on the lookout for what your client wants.

So, you can see, your work just got easier and better. Drop the archaic methods, we are in the technology age and people have their attention on the internet. Engage with social media today! You won’t regret it!

Have a wonderful Sunday!


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